Thursday, 23 August 2012

Paris is coming to you

 Don't you absolutely love the new Lanvin campaign?! In an industry where everything is about making famous even more famous I find the use of the non-professional models for the campaign quite bold. The creative director Alber Elbaz went for 18-81 years old "real people" (as if professional models were all fake) to bring the clothes back to the street.
 Even though I like to see the participants of different ages and from different backgrounds, I can't help but notice the lack of  different sizes. These one-time models could all easily be real models and our streets are a bit more various than that.
 I love how video is made, ordinary people telling random stories while showing off the fall collection.


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